The Secret to 3x Faster Lead Generation: How Grinda AI's 'Rinda' is Revolutionizing B2B Global Sales
Transform your international sales with Rinda's AI-powered B2B sales agent. Automated lead discovery, decision-maker info collection, plus 600,000 KRW special benefits for Korean companies.
A remarkable transformation is taking place in Korea's AI technology sector in 2025. Grinda AI's AI-powered B2B Global Sales Agent service 'Rinda', first unveiled at the "2025 Generative AI Trends Seminar for Export Companies" hosted by the Korea International Trade Association on May 15th, has officially launched. This represents more than just a new service launch—it's being recognized as a significant milestone that fundamentally revolutionizes how Korean companies approach international expansion.
What's particularly noteworthy is how Grinda AI responded to real market needs through a strategic pivot from fintech startup to B2B sales support services. This transformation demonstrates a clear vision for practical AI application and business performance creation.
What you'll discover in this article:
- Grinda AI's strategic transformation and Rinda service's core capabilities
- Revolutionary approaches to AI-powered lead generation and customer segmentation
- Future development roadmap and plans for fully automated sales ecosystem construction
As AI solutions for Korean companies' global expansion become reality, let's examine exactly what changes are taking place.
1. From Fintech to B2B Sales: A Strategic Pivoting Success Story
Background of Grinda AI's Business Transformation
Founded in March 2023 with CEO Kang Ho-jin and President Kim Jung-tae at the helm, Grinda AI initially started as a fintech startup developing finance-specialized AI LLM solutions. However, from 2025 onwards, the company has been focusing on B2B sales support service development through strategic pivoting.
This transformation isn't simply a change in business direction, but rather a strategic approach to connect market-proven AI technology with actual business results. The purposefulness of solving specific challenges that Korean companies face during international expansion through AI technology is particularly evident.
Core Differentiation Points of Rinda Service
The key features that Rinda provides show a distinctly different approach from conventional CRM tools:
📌 AI-Powered Automated Company Analysis
- AI automatically analyzes company website information
- Accurately identifies company profiles and product information
- Recommends optimal customer segments based on analysis results
📌 ICP (Ideal Customer Profile) Discovery Wizard
- Customized targeting by business interest areas
- Focused attack options for specific countries and regions
- Precise filtering based on company size and business type
- Automatic discovery of suitable leads matching set conditions
📌 Automated Collection of Practical Sales Information
One of Rinda's most acclaimed features is automatically collecting decision-maker information for discovered leads. It provides email addresses, LinkedIn profiles, position information, and other practical sales activity information in immediately usable formats.
2. Future Development Roadmap: Building a Fully Automated Sales Ecosystem
Phased Feature Expansion Plan
Grinda AI's revealed future development roadmap aims to build a fully automated B2B sales ecosystem:
📌 Phase 1: Automated Email Composition Feature
- Automatic generation of emails to send to potential customers
- Maximized response rates through personalized message creation
- Global market support through multilingual capabilities
📌 Phase 2: Real-Time Visitor Analysis System
- SDK integration functionality for company websites
- Automatic collection of visiting users' company information
- Instant customer group creation through ad-hoc functionality
📌 Phase 3: Fully Automated Sales System
- Scheduler-based automation of all Rinda services
- Real-time conversation analysis functionality for trade shows
- Performance monitoring through integrated dashboards
Features Planned for This Year
Features scheduled to debut within 2025 focus on immediate response to real-time business environments. Particularly, real-time conversation analysis and dashboard functionality usable at trade shows is attracting attention for extending AI technology support to offline sales activities.
3. Market Entry Strategy and Technology Validation
Market Approach Through Special Benefits
Grinda AI CEO Kang Ho-jin stated, "We developed Rinda to more efficiently support Korean companies' international expansion in the rapidly changing global market."
As part of their market entry strategy, they provided seminar participants with credit coupons worth 600,000 KRW and announced plans to continue providing special benefits to inquiring parties.
Technology Recognition from Credible Institutions
Grinda AI's technology has already been validated by several credible institutions:
| Recognizing Institution | Agreement/Selection Details | Significance |
|---|---|---|
| Ministry of SMEs and Startups | TIPS Selection | Government-level technology recognition |
| BNK Systems | Business Agreement | Financial sector technology application potential |
| Gwangju City | AI Company Business Agreement | Growth as regional hub AI company |
These official recognitions and agreements are evaluated as indicators that objectively prove Grinda AI's technological capabilities and business expansion potential.
Service Accessibility and Usage Methods
Currently, Rinda service is available after registration on the official website (https://rinda.ai/). This serves as a major advantage in that users can immediately experience AI-powered global sales functionality without complex adoption processes.
Key Points for International Expansion Companies
The implications of Grinda AI's Rinda service launch for Korean companies can be summarized as:
📌 Practical application of AI technology is becoming mainstream.
📌 Efficiency maximization through automation of international sales processes is now possible.
📌 Reliable service usage based on verified technology has become reality.
However, to effectively utilize such innovative technology, strategic corporate approaches and systematic adoption planning are necessary.
What if you could start attacking global markets immediately using already-proven AI technology?
Conclusion
The official launch of Grinda AI's Rinda service presents a new paradigm for practical achievements in Korean AI technology and global market expansion support. The series of accomplishments—strategic transformation from fintech startup to B2B sales support services, successful debut at the Korea International Trade Association seminar, and Ministry of SMEs and Startups TIPS selection—demonstrate that Korean companies' international expansion methods are undergoing fundamental change.
Particularly, the fully automated lead discovery process from AI-powered automatic analysis to ICP discovery and decision-maker information collection is evaluated as a solution that can completely overcome the limitations of traditional manual methods. When features like automated email composition, real-time visitor analysis, and trade show conversation analysis are added in the future, a truly meaningful AI-powered global sales ecosystem is expected to be completed.
Rinda is an AI-powered B2B Global Sales Agent service developed for Korean companies' international expansion. From automated website analysis to decision-maker information collection, AI automates all processes necessary for international sales. Experience proven AI technology with special benefits worth 600,000 KRW.
Looking for new opportunities in global market expansion? Secure competitive advantage at the forefront of AI innovation with Rinda.
Key Business Impact: The launch of Grinda AI's Rinda service represents an achievement that simultaneously proves Korean AI technology's global competitiveness and practical application potential. This provides Korean companies with concrete and feasible solutions for building AI-powered international expansion strategies.