By RINDA in AI & Sales — 17 May 2025

5 AI automation strategies for finding international buyers

Here are 5 strategies for finding overseas buyers using AI to help Korean companies expand into global markets.

How to find international buyers with AI
Here are five AI automation strategies to help Korean companies go global. These strategies can help you reduce costs, increase efficiency, and grow revenue.

Marketing applications of AI

KOTERA TV

Key takeaways

AI Buyer Search Tool: Automated prospecting, lead scoring, and CRM integration.
AI language translation system: Multilingual translation, localized content creation.
AI Lead Scoring System: Analyze buyability, set priorities.
AI sales message targeting: Personalize messages, analyze optimal contact timing.
AI sales performance analytics: Analyze real-time data, improve sales strategy.

Quick comparison

Strategies	Key features	Expects
Buyer search tools	Automated data analysis, lead scoring	Reduce discovery costs, increase efficiency
Language translation system	Multilingual translation, cultural context	Seamless communication
Lead Scoring System	Evaluate likelihood of purchase, analyze behavioral data	Set priorities, increase conversions
Message targeting	Personalize messages, optimize timing	Increase communication effectiveness
Analyze performance	Track real-time data, improve sales strategy	Increase revenue and retention

With AI, reaching international markets is no longer a challenge.

Get started today.

AI Buyer Search Tool

AI buyer discovery tools analyze market data and buying patterns to help you identify potential international buyers and efficiently refine your global sales strategy.Key features of the AI search tool

The tool automates the buyer discovery process with the following features

Features	Details	Business impact
Data collection and analytics	Understand company information, industry trends, and creditworthiness	Reduce trading risk
Track purchasing patterns	Analyze purchase history, product demand, and transaction preferences	Improve targeting accuracy
Lead scoring	Automated purchase likelihood assessment	Streamline sales resources
CRM integrations	Integration with HubSpot, Salesforce	Increase worker productivity

"AI is the first tool I've seen that can transform the way we work to allow the workforce to actually do this at scale." - Andy Springer, Chief Client Officer, RAIN Group

With these features, you can maximize the effectiveness of
by following the step-by-step setup process below.

Setting up AI Buyer Search

For an effective AI buyer search, you should follow these steps

Set up a target profile
Create an ideal buyer profile based on your existing best customers data by entering company size, industry, key challenges, location, and more.
Refine your value proposition
AI analyzes industry-specific data to identify key issues and deliver personalized value propositions. This reflects your leads' most recent activity and increases your conversion rates.
Execute your automation strategy
AI automatically conducts web research to quickly gather target audience information to inform your sales strategy.

To successfully utilize AI buyer discovery tools, it's important to continually review your data for accuracy and take care to ensure your messaging remains authentic.

AI language translation system

Accurate multilingual communication is key to connecting with international buyers. AI-powered translation systems leverage deep learning and natural language processing (NLP) techniques to quickly localize business content and support global sales with a regional flavor.

Translate AI business messages

AI translation provides culturally contextualized translations while maintaining jargon and your brand's unique tone.

The following table summarizes the key features of AI translation systems and their effectiveness in the real world:

Elements	AI-enabled features	Real-world impact
Jargon	Utilize industry-specific terminology databases	Enhance your expertise
Brand Tone	Learn the corporate style guide	Deliver consistent messaging
Cultural adaptation	Reflect local customs and sentiment	Increase communication effectiveness
Quality control	Integration with native review systems	Improving accuracy

In this way, AI translation systems maintain professionalism and consistency, and effectively convey your brand message.

Multilingual email automation

Localizing your email marketing plays a crucial role in winning over international customers. An AI-powered multilingual email automation system works in the following steps:

Optimize your content
Improve the accuracy of AI translations by writing concise and clear original content. Manage jargon and idioms in a database to ensure translation consistency.
Automatic translation and validation
After the initial translation is performed by AI, it is checked for context and tone by native speakers. This allows us to reduce translation time by 70-80% while maintaining quality.
Analyze and improve performance
Analyze email response rate data to improve translation quality and message effectiveness. Especially since 90% of consumers will turn away from products that are not in their native language., Accurate localization is a must.

For example, one email marketer used ChatGPT to reduce the time it took to translate Ukrainian newsletters into English from 30 minutes to 10 minutes. These examples illustrate how efficiently AI translation systems can be utilized in practice.

AI Lead Scoring System

After you've identified potential buyers with AI tools, it's time to prioritize them with an AI lead scoring system, which uses machine learning and natural language processing to analyze buyers' likelihood to buy and help your sales team focus on the most promising buyers.

Assessing buyer quality with AI

Where traditional automation tools find buyers, AI lead scoring systems analyze their quality. AI assesses a buyer's value based on a variety of data:

Items	Analytics data	How it works
Behavioral analytics	Time on website, click-through rate	Understanding interest
Corporate information	Business size, industry	Assessing conformance
Communication patterns	Email response rate, inquiry content	Purchase intent analysis
Social data	Social media activity, industry influence	Verify trustworthiness

"I think if I took Demandbase away from the sales team, I'd have an uprising on my hands." - Casey Patterson, Account-Based Marketing Manager, Fivetran

Integrate your CRM with an AI evaluation system

When you connect your AI lead scoring system with your existing CRM, your sales process becomes more efficient. In fact, many companies have reported a 50% increase in lead-to-opportunity conversion rates after integrating AI and CRM..

Key steps for an effective AI-CRM integration include

Preparing for data blending
Integrating marketing, website, and email data can improve the accuracy of your AI models. It is very important to eliminate duplicates and errors in your data during this process.
Build automated workflows
Leverage AI to analyze buyer data and automate customized workflows.

"These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM." - Karen Feldman, IBM Consulting CMO
Monitoring performance
Continuously check the predictive accuracy of AI models and adjust models as buyer behavior changes to maintain the effectiveness of your rating system.

In the next section, we'll discuss targeting strategies for sales messages with AI.

AI sales message targeting

With buyers prioritized by an AI scoring system, you can now communicate more effectively with personalized messages. AI-powered messaging takes international buyer engagement to the next level. It analyzes vast amounts of data to understand each buyer's characteristics and preferences, then creates personalized messages based on them.

This section specifically covers how to craft buyer-customized messages and the proper timing of contact.

Create personalized messages for buyers

The AI analyzes a buyer's company website, social media activity, press releases, and more to gather more than 300 pieces of information. This includes funding, hiring, tech stack, key milestones, and more, which we use to craft your message.

Elements	Example Data	How to use messages
Funding	Raising capital, IPOs	Mention recent investment performance
Careers	Hiring trends	Emphasize company growth and talent acquisition
Stacks	Solution in use	Suggest a possible solution adoption
Key milestones	Corporate achievements, milestones	Highlight your company's stage of development

In this way, messages crafted with AI-gathered data are tailored to the buyer's needs and context, resulting in more effective communication.

Best time to contact buyers

AI analyzes buyer behavioral data to find the most effective points of contact in the buyer's journey, beyond simply choosing a time.

Key features include:

Real-time monitoring
AI tracks buyer behavior and never misses a moment of heightened interest (e.g., visiting a product page, viewing relevant content).
자동화된 후속 조치
Automatically adjust the timing and content of follow-up messages based on buyer responses to reduce the workload on sales teams.

"Find hidden revenue sitting right under your noses with human-like conversations that are delivered at the right time, right place, and right language every time." – Conversica

For example, Autobound used AI to speed up personalized email creation by up to 60 to 120 times. AI's automated timing capabilities offer great efficiencies, especially when communicating with international buyers across time zones.

AI sales performance analytics

AI analyzes massive amounts of data generated by sales activities with international buyers in real time to identify key moments in customer interactions..

Track buyer response data

This analysis can be used directly by sales reps to adjust their strategy. AI analyzes conversations between sales reps and buyers, evaluating factors such as:

Items	Measurement elements	How to use AI
Conversation quality	Listening, questioning patterns, and empathy levels	Sales rep coaching
Emotion signals	Buyers' reactions	Personalized response strategies
Mentioning competitors	Price disputes, product comparisons	Analyze sales roadblocks
Cross-selling	Availability of additional purchases	Identify sales opportunities

This ability to analyze real-time data has also had a significant impact on performance. Sales teams that took AI-recommended actions increased their deal closing rate by a whopping 50%..

Improve the way you sell with AI

AI makes sales processes more data-driven and efficient. RINDA's integrated AI solution instantly provides key information about customers and deals, allowing sales reps to better focus on engaging with buyers..

AI can support sales in the following ways:

Monitoring performance: Measure quantitative and qualitative metrics of your sales efforts to guide improvements.
Sharing team information: Share all relevant data with your team in real time.
Automate tasks: Automate repetitive tasks like taking meeting minutes and sending follow-up emails.

As a result, AI-powered analytics enable continuous improvement across your global sales strategy.

Conclusion

Summary of key points

Looking at the impact of the five AI automation strategies discussed above on global sales for a South Korean company, we found that they had a positive impact on increasing revenue and improving customer retention. In one case, an AI-enabled company doubled its revenue year-over-year in Q1 2024 and achieved a service retention rate of over 70%..

Key achievements

Strategy Areas	Effects	Real-world results
Buyer discovery	Automatically identify prospects	Increased rate of new market penetration
Analyze your data	Stay on top of market trends in real time	Reached 15% international sales

Based on these findings, leverage RINDA's AI sales tools to explore new opportunities in global markets.

How to use RINDA AI sales tools

RINDA

RINDA's AI-powered solutions empower global sales efforts with multilingual support and real-time data analytics. Connect with international buyers by delivering personalized communications in 20+ languages.

Data management: High-quality data collection and transparent use of AI
Enhance collaboration: Combine AI and human insights for better results
Automation: Real-time analytics for fast, accurate decision-making

Take the first step toward becoming more competitive in the global marketplace with RINDA.